Target is known for their sheets, and their Threshold brand consistently gets top ranking for quality and value. So, if you don’t want to shop at Target, where do you go? Good news – there’s lots of options!
Local, Direct, and Non-Shopping Choices: If you have local bedding store options available to you, definitely check them out!
Direct: If you have a particular brand of sheets or bedding you like, it’s less likely that they have their own website you can purchase from unless they’re a direct-to-consumer company like Parachute. However, if you search for the brand on eBay or Poshmark, you may be able to find it.
Free/No Purchase: Buy Nothing groups often have bedding items, though the amount of use (new vs. heavily used) can vary. If you’re looking for something specific, I recommend posting the request to see if anyone has those items.
Home Goods, TJMaxx, Marshall’s: Check out my full breakdown for them in my home organization post. I saw a lot of discussion on Reddit about how if you keep checking what Marshall’s and TJ Maxx have, you can find really great sheet sets for low prices.
What they have: Comforters/duvets, sheet sets, and pillows
Costco: Covered them last week.
What they have: Comforters/duvets, sheet sets, and pillows
ROSS: I included them as part of my Summer Clothing post.
What they have: Comforter and sheet sets. They may have pillows as well but I can’t confirm because they don’t show their inventory online and there’s not a ROSS store super close to me.
Macy’s: Publicly traded company with institutional investors as their largest shareholders. They spent no money on lobbying in 2024. And they support DEI! Charter Club is a recommended sheets brand based on Reddit reviews.
What they have: Comforters/duvets, sheet sets, and pillows
Parachute: Founded by Ariel Kaye and funded through venture capital firms. They focus on high quality bedding and bath products to make you feel luxurious in your every day. I got a set of Parachute sheets 3-4 years ago and I LOVE them, they last a long time without the texture or feel fading. I had been getting my sheets for years from Target, but these Parachute sheets blow them outta the water. While I can’t find anything on their website clearly listing their support for DEI, based on a blog post from 2023 they were working with a DEI expert and within the job descriptions of open roles they note that they are building a DEI enrichment and training program.
What they have: Comforters/duvets, sheet sets, and pillows
You can shop online or in-store, though their stores are limited to the western half of the country.
Buffy: Started in 2017 by Leo Wang, the current CEO, and his three co-founders. They are funded through venture capital and they have a diversity and inclusion page on their website. Buffy creates their bedding from sustainably farmed Eucalyptus trees, which helps keep their bedding cool and wick away sweat. I have a Buffy comforter and I love it, its warm in the winter but not too hot in the summer.
What they have: Comforters/duvets, sheet sets, and pillows
Quince: Quince focuses on factory-direct luxury staples to deliver them to you at a lower cost than many other companies or brands. Privately held and funded by venture capital firms. Quince spent $50K on lobbying in 2024 around the de minimis shipping exemption. I can’t find anything on their site or within the news regarding their support for DEI.
My thoughts: I find it frustrating that they don’t have a clearer DEI policy, although smaller companies don’t always make it clear. If a clear DEI policy is a stickler for you, you may want to consider other brands.
Lands’ End: Publicly traded but Eddie Lampert owns the majority of stock at 55%. He is the current CEO of Sears and owns the majority of Lands’ End stock as he and his hedge fund, ESP Investments, led their sell-off from Sears in 2014. Lampert orchestrated the years-long saga of Sears’ bankruptcy and was accused of using the company to enrich himself and his hedge fund. According to an article in Institutional Investor in 2018, Lampert and ESL Investments made $1.38 billion from the demise of Sears, and as of 2023 he was still trying to wring more money from the bankruptcy proceedings. Now in February 2025, he is pushing for Lands’ End to be sold to another company. As for Lands’ End itself, they support DEI and spend $0 on lobbying in 2024.
My thoughts: While Lampert is the exact type of hedge fund guy I dislike, he’s not running the company day-to-day (Andrew McLean is). But…he IS the majority shareholder and reaping the profits. For myself, I’ll stay away from Lands’ End based on Lampert’s majority ownership.
The Company Store is owned by Home Depot, which I covered in my home organization post. Home Depot is not great and they have their own PAC.
JC Penney’s: Owned by Catalyst brands, which in turn is owned by real estate companies Simon Property Group and Brookfield Corporation and interestingly, Shein the Chinese super low-cost retailer. They have a inclusion and diversity page on their website, but I can’t find much else around whether or not they support DEI.
My thoughts: Their ownership structure has been in flux over the last couple years and Catalyst Brands was only formed in January 2025. Shein as an owner isn’t great as they have admitted to child-labor violations in their supply chain. I’d stay away for now but as someone who loved JC Penney’s growing up, I hope one day they have responsible ownership.
Bed Bath & Beyond: They’re not great, check out full review here.
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